Canyon Spirit is an elevated train journey through the American Southwest. My role on this project was to shape the visual language for the brand online with an editorial typographic system, a warm desert palette, and full-bleed cinematic imagery. I designed the key interfaces of the marketing site, from the introduction and experience pages to the route map and the plan & book flow.
With this foundation in place, phase one of the website was designed and built, integrating and adapting third-party tools and technologies to ensure a streamlined booking experience for guests.
